Market research provides relevant data to help solve marketing challenges that a business will most likely face--an integral part of the business planning process. In fact, strategies such as ...

Market survey--where you actually speak to members of your target audience--are an important part of market research. You can choose to hire a company to do it for you, but conducting the ...

A market research analyst’s job requires understanding data, so having a good grasp of statistics is essential. As the job title implies, those who plan to work in this field should also study ...