There’s no time like the start of a new year to refresh your goals or put a new spin on an old strategy. This is especially true in the world of marketing and communications, where customer ...

Marketing plans can be complex because they provide a lot of detail about your overall marketing goals and supporting activities. That’s why it’s beneficial to write an executive summary of your ...

It's important to identify your goals for any digital marketing strategy. Is it brand awareness? Finding more prospective client leads? Expanding your digital footprint? More engagement?