News

Campaign Live3d
Shein’s global PR director on scaling fast-fashion and digital influence
At the recent Campaign360, Charlene Lee shares how Shein’s real-time production, pop-up activations, and micro-influencer ...
PopSugar2y
5 Stores Like Shein With Even More Stylish, Affordable Finds
The inventory is massive just like Shein's, but it's definitely more curated. Forever 21 A-Line Micro Mini Skirt ($20) Forever 21 A-Line Micro Mini Skirt ...
Observer8d
How Shein Stays So Fast, According to the Brand’s Strategy Head
According to Peter Pernot-Day, the company’s head of strategic and corporate affairs, it all comes down to Shein’s “micro-production” model—a system that allows for lightning-fast ...
Observer2y
Chinese Fast Fashion Retailer Shein Is Valued at an Eye-Popping $100 Billion—But What Is It Really Worth?
Shein pioneered the model of micro-batch production, making only 50 to 100 garments in a style and marketing them to hyper specific audiences, all thanks to its algorithm-powered demand forecast ...