New research shows that many workers, especially younger ones, feel their degrees aren't needed as employers shift toward ...

Corey Seemiller, an educator, researcher, and TEDx speaker on Gen Z, explained to the BBC, “At Gen Z’s age, older people ...

Millennials idolized legacy labels—think Nike, Apple, Coke. Gen Z cups their iced oat-milk latte, shrugs, and asks what the ...

Throughout the country, young men are more likely to live at home (20% vs. 15%). When accounting for race, White young adults are less likely than their Asian, Hispanic and Black peers to live in a ...

"Therapy is NOT an aesthetic. Posting crying selfies with captions like 'healing era' isn't emotional growth — it's just ...

We asked Gen Zers working in corporate settings which office styles they are skipping, including ones they associate with ...

Far more young adults live with their parents today than did several decades ago.

For so long, owning a home has gone hand in hand with the American dream. However, shifting priorities and rising costs ...

Gen Z consumers are changing the way Americans dine out. They share entrées or order appetizers or kid’s meals to cut down on ...

Gen Z is reshaping the American dining experience by opting for less food to offset pricey restaurant bills amid inflation ...

Rising temperatures and incomes are fueling demand for air conditioners in India, with millennials and Gen Z prioritizing ...