Monster Energy ... will help NASCAR serve all its fans, appealing to a younger audience can’t be a bad thing. “There’s a perception out there that we’re just old and white,” says Phelps.

Earlier this month, NASCAR announced a new title sponsor for its premier racing series, with the Monster Energy drink brand ... a streamlined pattern of blue, red, and yellow stripes.

U.S. annual sales of energy drinks have more than tripled in the last decade, with privately held Red Bull of Austria maintaining a 38.3% share of the market, followed by Monster at 26.8% and ...

Tony Stewart climbed into a Monster Energy NASCAR Cup Series car Thursday ... First look at the new Mustang Blue and white confetti rained down as Stewart climbed from the car.

NASCAR drivers’ paint schemes are basically ... sure to stand out on the race track among the standard-looking red and blue paint schemes — but it also sort of looks like the rainbow threw ...

If NASCAR fans were shocked by the appearance of the Monster Energy Girls' outfits this weekend, they clearly didn't hear the promises that the company's vice president of sports marketing ...

NASCAR announced Tuesday — finally! — that Monster Energy would extend its title sponsorship of stock-car racing’s top series. Monster’s original contract ran through the 2018 season ...

The 59th running of the Daytona 500 marks the beginning of a transformative season for NASCAR. A new race format, the return of NASCAR’s most popular driver and Monster Energy’s debut as a ...

Optics of the issue would seem important as Monster Energy must inform NASCAR this year whether it will pick up a two-year option that would run through 2020. Monster is currently in the first ...

According to a report by Motorsport.com’s Jim Utter, Monster Energy is one of the finalists to replace Sprint as NASCAR’s Premier Series title sponsor next year and beyond. Yesterday morning ...

Beginning on Jan. 1, NASCAR’s top series will be called the Monster Energy NASCAR Cup Series. NASCAR made the announcement on Monday in conjunction with the reveal of its first new logo since 1976.