Gen Z say ultra-fast fashion brands Shein and Temu are likely to see a drop in sales on account of Trump's tariffs.

Gen Z's addiction ... Brands like Missguided and Fashion Nova dominated fast fashion's Instagram era, releasing about 1,000 new styles a week. Now, the TikTok-favorite Chinese brand Shein has ...

Other fashion brands to watch on TikTok, according to Trendanalytics' data include Zara, Shein ... the coveted Gen Z, with this new era of marketing. Here, WWD looks at the top 10 fashion brands ...

She runs a Gen Z-focused Instagram channel with more than 70,000 followers titled: "The most ... fast fashion in the long term," she said. If you think fast fashion is bad, check out SHEIN To ...

State of play: Investment bank Piper Sandler surveyed more than 6,400 teens with an average age of 16 and found that some top clothing ... Between the lines: Gen Z prefers brands that will elicit ...

Dr Sheng Lu, professor of apparel studies at the University of Delaware recently quizzed his Gen ... of Shein and Temu. Does sustainability matter to Gen Z when tariffs make prices go up? Fashion ...

In the first part of a mini-series US-based fashion students tell Just Style they have already noticed a rise in clothing ...