Want to wear the same sneakers as Steph Curry, James Harden, and LaMelo Ball? These top styles from Nike, Adidas, Under ...

As Payton Pritchard walks into the sun-drenched room wearing a multi-layered cutoff hoodie with the fringes rolled up, a ...

After the Converse "Chuck Taylor" All-Star, the first ever signature athletic shoe in 1921, dominated the basketball shoe ...

Devin Booker, Kevin Durant, Jason Kidd and Chris Paul, all current or former Suns players, are among those who have been Nike ...

Rising NBA superstar Victor Wembanyama is so unlike any other player in NBA history that his nickname is "The Alien." Despite ...

If you're looking to place an NBA futures bet on who will win the Defensive Player of the Year award in 2024-25, review the article below, where we provide the odds for the favorites -- like ...

How a match-winning shot from 19-year-old college basketball player Michael Jordan "changed the world" of sports endorsements ...

The Phoenix Suns' earliest connection to the Nike Basketball brand occurred nearly ... Booker became the company's 24th signature-shoe NBA player. Suns Ring of Honor inductees Alvan Adams, who ...

Overall, 24 current and former NBA players have partnered with Nike on signature shoe deals ... who frequently wear Booker's shoes. “That means the world to me," Booker said.