New Era and MLB, which holds equity in the brand, did not respond to requests for comment. Unlike Fanatics, which became involved with MLB-related apparel more recently, New Era has a relationship ...

“The United Football League is proud to be associated with New Era, a brand that symbolizes excellence in sports and entertainment,” said UFL President & CEO Russ Brandon. “New Era’s dedication to the ...

(Credit: New Era) For the second year in a row, a Major League Baseball apparel controversy has surfaced during spring training. New Era’s “Overlap” line of team hats, which retail for $44. ...

But New Era’s new “Overlap” collection is a symptom of a broader problem with sports merchandise - the collectibility of it all. Like sneakers, each new collection is designed to be sold for ...