The last time Nike showed an ad during the Super Bowl was in 1998 ... total revenues declined by 8% compared to the year prior, with North American sales down 10%. In an earnings call in December ...

Nike is making a high-stakes bet on a Super Bowl commercial to breathe new life into its struggling brand. After losing ...

Nike debuted its first Super Bowl commercial in 27 years last month, and while a star-studded female lineup of athletes was involved, the ad received criticism for the company’s stance on supporting ...

Described as the 'Godfather of summer basketball', Sonny Vaccaro signed the relative-unknown Michael Jordan early in his ...

The sportswear giant’s decision to include the former San Francisco 49ers quarterback in its latest Just Do It campaign led to calls for a boycott and saw some customers burn their Nike products ...