Basketball socks present the perfect example. While technology first entered the socks realm for running and hiking, Nike unveiled its Elite series for basketball in 2007, releasing an ...

Nike Elite Basketball Crew socks offer anatomically correct right ... Thin ribbing from below the ankle to the mid-foot provides a comfortable fit and great range of motion. And Dri-FIT fabric ...

but the Houston Rockets guard also knows a thing or two about comfortable basketball socks. And his socks of choice are the new Nike Hyperelite socks. In two comical videos with WNBA star Nneka ...

And so as Flyknit technology makes its way to hightops for the first time in Nike’s newly announced Kobe Bryant’s latest shoe, the Kobe 9 Elite ... s battle back into basketball.