Shortly after Pepsi retracted their controversial ad following backlash for referencing a famous photograph from a Black Lives Matter protest, Nivea retracted their "white is purity" ad ...

The ad, which has since been deleted, was shared on the Nivea Middle East Facebook page to promote the brand’s “Invisible For Black & White” deodorant product. The caption read ...

It was intended to promote Nivea’s “Invisible for Black and White” deodorant and depicted the back of a woman’s head with long, wavy, dark hair that tumbled over an all-white outfit.

It was intended to promote Nivea's "Invisible for Black and White" deodorant and depicted the back of a woman's head with long, wavy, dark hair that tumbled over an all-white outfit. Underneath ...

First it was Pepsi, and now it’s German skin-care company Nivea. The company’s new “white is purity” deodorant ... In 2011, Nivea featured a black man removing his Afro and beard, for ...

"Don't let anything ruin it, #invisible." The ad was pushing Nivea's "Invisible for Black & White" antiperspirant, which the company said is for use "with black and/or white clothing." Nivea's ...

The cosmetic industry, a space where Nivea also thrives, has for years pushed beauty as a white thing, or at minimum, something for lighter-skinned black women to assimilate. L’Oréal and ...

If you took a quick glance at the latest Nivea ad to appear on Nivea's Middle East Facebook page to promote its Invisible for Black and White deodorant, maybe you wouldn't see what all the fuss ...