Nivea was trying to promote its “Invisible for Black and White” deodorant, and featured a woman with long, dark brown hair in a white robe. But the slogan, “White is purity,” triggered ...

"Don't let anything ruin it, #invisible." The ad was pushing Nivea's "Invisible for Black & White" antiperspirant, which the company said is for use "with black and/or white clothing." Nivea's ...

It was intended to promote Nivea’s “Invisible for Black and White” deodorant and depicted the back of a woman’s head with long, wavy, dark hair that tumbled over an all-white outfit.

If you took a quick glance at the latest Nivea ad to appear on Nivea's Middle East Facebook page to promote its Invisible for Black and White deodorant, maybe you wouldn't see what all the fuss ...

"There have been concerns risen about ethnic discrimination due to a post about NIVEA Deodorant Invisible for Black & White on our NIVEA Middle East Facebook page," a spokesperson from NIVEA's ...

"There have been concerns risen about ethnic discrimination due to a post about Nivea Deodorant Invisible for Black & White on our Nivea Middle East Facebook page. "We are deeply sorry to anyone ...