The Times Square Ball Drop celebration will kick off shortly before 6 p.m. on Dec. 31 and the New Year's Eve Ball will be raised to the top of the pole at One Times Square. At exactly 11:59 p.m ...

The Times Square ball drop has been a fixture of New Year's Eve ... its headquarters to the new Times Building (now known as One Times Square). The paper's owner, Adolph Ochs, successfully lobbied ...

Monica is a Newsweek reporter based in Boston. Her focus is reporting on breaking news. Monica joined Newsweek in 2024. She is a graduate of Clark University, with a master's from both Clark ...

who for many years served as foreperson at the Times Square ball drop. “And it was lowered by hand … starting at one minute to midnight, and that was the way it was done for many years.” ...

Though the ball drop tradition at Times Square began in ... the "permanent Big Ball was unveiled atop One Times Square shining brightly above Times Square throughout the year." ...

Spectators began lining up before dawn, including one group of ... resources around Times Square and beyond, as the city prepared for the world famous New Year's Eve ball drop.

Though the ball drop tradition at Times Square began in ... the "permanent Big Ball was unveiled atop One Times Square shining brightly above Times Square throughout the year." ...

Next year, organizers plan to make it a ticketed event atop One Times Square ... and viewing deck with 360-degree views of the ball drop. Times Square isn't the only place that marks time with ...