Pretty Little Thing might have had a 'clean girl' makeover, but there's no proof it's cleaned up its act
Is the boring Pretty Little Thing rebrand a recession indicator? - It’s the fashion equivalent of an influencer getting her ...
The glaring problem with PrettyLittleThing’s rebrand
The glaring problem with PrettyLittleThing’s rebrand - COMMENT: PrettyLittleThing has got a new look, chasing after the ...
Creative Bloq on MSN14d
I’m not buying PrettyLittleThing’s ‘luxury’ rebrand – a visual facelift can’t fix an ugly past
Online fashion retailer PrettyLittleThing has undergone a sleek rebrand that, on the surface, repositions it as a luxury brand with a unique accessible appeal. With a minimalist aesthetic, slick ...
From bubblegum pink to luxury-tint: the risk and reward of the PLT rebrand
Boohoo Group's PrettyLittleThing is trying to erase its fast-fashion history. It’s scrubbed its socials to remove all past ...
PrettyLittleThing enters ‘new era’ with brand refresh
PrettyLittleThing has ditched its bubblegum pink branding as it unveils a new brand identity under the steer of returning ...