Pretty Little Thing might have had a 'clean girl' makeover, but there's no proof it's cleaned up its act
Is the boring Pretty Little Thing rebrand a recession indicator? - It’s the fashion equivalent of an influencer getting her ...
PrettyLittleThing's rebrand: from bodycon to boardroom
These are not just "blazers and beige blouses", said Tayler Adigun in Blavity, but a symbol of a "right-leaning" and ...
The glaring problem with PrettyLittleThing’s rebrand
The glaring problem with PrettyLittleThing’s rebrand - COMMENT: PrettyLittleThing has got a new look, chasing after the ...
From bubblegum pink to luxury-tint: the risk and reward of the PLT rebrand
Boohoo Group's PrettyLittleThing is trying to erase its fast-fashion history. It’s scrubbed its socials to remove all past ...
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I’m not buying PrettyLittleThing’s ‘luxury’ rebrand – a visual facelift can’t fix an ugly past
a brand is much more than just its logo and visuals," Vicky says. "The idea of ‘luxury’ means that PLT will need to focus on improving the overall customer experience, from the ecommerce site ...
PrettyLittleThing enters ‘new era’ with brand refresh
PrettyLittleThing has ditched its bubblegum pink branding as it unveils a new brand identity under the steer of returning ...