Once the go-to for "clubbing attire at bargain basement prices", PrettyLittleThing's "all-pink logo and packaging" captured a ...

Boohoo Group's PrettyLittleThing is trying to erase its fast-fashion history. It’s scrubbed its socials to remove all past ...

Pretty Little Thing might have had a 'clean girl' makeover, but there's no proof it's cleaned up its act - It’s the fashion ...

As PrettyLittleThing unveils a new website and logo, Drapers speaks with founder Umar Kamani on his plans to revive the ...

PrettyLittleThing has ditched its bubblegum pink branding as it unveils a new brand identity under the steer of returning ...