Pantone has announced 'Veri Peri' as Color of the Year, and we're here for it. Shop the periwinkle pandemonium here. Photo: Getty Images/Westend61 PublishedDec 10, 2021 Written by Francesca Krempa ...

Veri Peri-tty Toward the end of last year, The Pantone Color Institute announced "very peri" as 2022's color of the year.

Pantone just announced its 2022 Color of the Year, and this time, it’s a good one. The color authority and trend forecasting company dubbed the shade “Very Peri,” which can of course be ...

Its 2022 selection of the periwinkle Veri Peri, which represented transition and unexpected solutions, marked the first time the company created an entirely new shade from scratch.

Very Peri Pantone 17-3938, the 2022 Pantone COTY. However, to land on the spritely, imaginative and dynamic color, Pantone had to create it, making Very Peri the first ever color created for COTY.

2022: Very Peri For 2022, Pantone dreamt up an entirely new shade called Very Peri. It's a dynamic periwinkle blue that boasts a warm violet-red undertone. The futuristic-feeling color illustrates ...

In 2022, Pantone showed their Color of the Year selection wasn’t simply about pointing to a spot on the colorwheel. Without an existing shade they felt could suitably represent the current color ...

Before Viva Magenta, Pantone's color of the year for 2022 was Very Peri, a periwinkle blue that the company said should display "a carefree confidence and a daring curiosity." ...