The company then determined a more manageable bottle to grip measured in at a 10.4-inch circumference, or three inches smaller than the old circumfrence (13.4-inches) of its 2-liter bottles.

The new design will be used for Pepsi's 16- and 20-ounce bottles and will begin appearing on New York store shelves in April, with a full national rollout taking place over the next two years.

The new 20-ounce bottle. Pepsi is releasing a redesigned 20-ounce bottle for the first time in about 17 years, reports The Washington Post.