What Is Perceptual Mapping in Product Development?. ... a simple perceptual map is a two-dimensional graph with a vertical axis and a horizontal ... For example, if the map is looking at cars, ...

Finally, a perceptual map can also reveal how far away you are from being perceived as the best—that is, how far you are away from what we call the "nirvana point" that customers in the segment want.

Perceptual map of automotive brands Source: Language Models for Automated Market Research: A New Way to Generate Perceptual Maps. Li, Castelo, Katona and Sarvary. This is a very simple example of a ...