Gen Z is bringing back “retro” digicams with single digit megapixel counts – but a recent study suggests that young adults ...

Mobile marketing is having an increasing influence on the purchasing decisions of Generation Z in Poland, according to a study published in the International Journal of Economic Policy in Emerging ...

Companies are increasingly creating eco-friendly, personalized, and multipurpose items that represent Gen Z values and shape future market trends,” says Akanksha Sinha, an interior designer.

Generation Z, those who were born after 1996 and have barely known a world without WiFi and bingeable shows, experience an overabundance of choice when it comes to their entertainment needs.