Have you ever wondered who makes private label store brands? And did you wonder if these non-name brands were worth buying?

Retailers are building brand equity through innovation, sustainability, differentiation and premiumization to continue to ...

Citing Circana data, the Private Label Manufacturers Association (PMLA) reported record-setting sales in 2024 for the store ...

Aldi's quirky culture and discounted prices are making it the fastest-growing grocery chain in the U.S. despite food ...

Kohl’s debuted two new private-label home goods collections, Miryana and Mingle & Co., for online and in-store shoppers, the department store announced Friday. The brands are designed by the ...

Global Outlook on Private Label & Branded Products, a new report which offers an in-depth analysis of shifting global ...

Retailer-owned beauty lines are gaining status as young and affluent consumers increasingly take to the category, which is poised for further growth as economic uncertainty looms.

In markets like Italy and Spain, younger consumers now show less brand loyalty than previous generations. They’re more ...

Macy’s department stores are launching a new private label brand encompassing essential soft home and hard home categories.

The traditional way that retailers have developed their own-brand programs has been via product-led initiatives and by tier. More often than not, they’re not leaning into a brand-led approach, which ...

The winners in the 2025 European Private Label Awards have been announced, recognising outstanding achievements in store ...