The science behind it lies in the color wheel: purple and yellow are opposites. By applying a purple tint to yellowish blonde hair, the unwanted tones are neutralized, leaving hair looking cooler ...

Who It’s For: If you’re strapped for cash and looking to extend your dye ... the color looked; her hair felt softer, more moisturized, and even shinier than it had with other purple shampoos.

Andie MacDowell's secret for maintaining her vibrant and voluminous gray locks is in this under-$20 L'Oréal Paris purple ...

With Pinterest searches for ‘lilac hair’ sky-high ... Choose a semi-permanent purple dye then dial down the vibrancy by mixing it with conditioner. To maintain the colour, a purple or ...

Color-depositing shampoos add specific pigments (either purple, blue or green) onto the hair shaft to maintain your desired color. Based on color theory, blondes should use purple shampoos ...

This brightens old hair dye and boosts its undertones as well as preventing fade and ramping up the shine. So when you wash with this particular shade of shampoo, it deposits purple pigment into ...