Selena Gomez’s beauty brand, Rare Beauty, often churns out award-winning formulas, like their viral initial launch, the Soft Pinch Liquid Blush, $15-$25.

It’s the kind of blush I can keep in my bag and touch up whenever I need a quick boost of color. I’ve been a fan of Rare Beauty’s blush lineup for a while, and this new launch only ...

A beauty editor reviews Selena Gomez's new Soft Pinch Bouncy Blush from Rare Beauty and compares it to the brand's viral ...

It’s been four months since I first tried the Rare Beauty blush, and I can confidently say I now use it on the daily, while also forcing it upon any friend, family member, or complete stranger who ...

Who's winning Sephora's blush business? Perhaps unsurprisingly, Selena Gomez's Rare Beauty - credited by many ... to the popularity of its relaunched Color Fuse powder blushes, as well as the ...

Meet Soft Pinch Matte Bouncy Blush ... of color with a lasting, blurred matte finish," Soft Pinch Matte Bouncy Blush was crafted to fill a hole in the otherwise pretty perfect Rare Beauty blush ...