JAGUAR Land Rover is to review the advertising agency behind its controversial pink rebrand after facing a fierce backlash.

Storied British automaker Jaguar recently rebranded itself with a new logo featuring the letters of its name in a rounded and mixed-case typeface, a lurid color scheme, and gibberish vibe slogans such ...

Goodyear is embarking on an expansive marketing campaign designed to reset the brand, particularly with a younger audience.

CMO Jill Adams shares how a new tagline serves as a call-to-action and a play to engage with consumers around their passions.

Lee’s Famous Recipe Chicken is having disbelievers eat their famous last words in a new ad campaign. Plein Air Agency, the creative agency of record, developed the campaign, which leans into the brand ...

After an ambitious switch to a new logo and a bold yet strange advertising pitch, the new Jaguar may be having second thoughts.

The rebranding, which includes the WTA’s first logo redesign ... Developed for the WTA by design agency Landor Australia, the new brand identity and marketing campaign will be fully integrated across ...

Old Jamaica Ginger Beer has unveiled its latest rebrand. The relaunch follows a bold farewell campaign last August, which featured activations throughout London,  including a “Farewell Old Jamaica” me ...

Core media agencies Mindshare, Wavemaker, and EssenceMediacom will retain their identities within the new entity, continuing ...

Sudani unveils new brand with Skyne, marking its transformation from telecom provider to full-scale ICT solutions leader.

Following the recent announcement that WPP has rebranded its media arm as WPP Media, the Irish business of the global media ...

The award recognizes Fleet Advantage’s marketing team for its strategic brand overhaul and digital campaigns that drove major engagement and business growth.