The article examines the legal and practical implications of force transfer and repurposing of trademarks with strong ...

Rebranding has become an increasingly popular strategy to put a jetpack on a business or an organization to revive its growth trajectory. On a daily basis now, businesses, charities, college and ...

Rebranding Charmin describes the challenge faced by SCA Hygiene Products when it purchased the European rights to Charmin toilet tissue from Procter & Gamble. The conditions of sale included changing ...

This is the case of a brand change, of how a historic energy company in Spain, Gas Natural Fenosa, with extremely high levels of brand awareness and recognition (91% prompted awareness), decided to ...

New York, New York--(Newsfile Corp. - February 10, 2025) - Digital Silk, an award-winning digital agency specializing in brand strategy, custom website development, and digital marketing, is ...