Rebranding by Force: The Legal and Practical Implications of Transfers of Ideological Trademarks
The article examines the legal and practical implications of force transfer and repurposing of trademarks with strong ...
Marketing7mon
The Business Case for Rebranding: Nine Essential Elements
Gaining leadership support and financial investment for a rebrand requires careful preparation of a rebranding business case that clearly outlines the need, the opportunity, the risks, and the cost of ...
Warc2y
Rebranding Charmin: A case study in semiotics
Rebranding Charmin describes the challenge faced by SCA Hygiene ... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the ...
Business Insider1mon
New Study by Digital Silk Now Available: Why New York's Luxury Brands Are Investing Heavily in Rebranding
New York, New York--(Newsfile Corp. - February 10, 2025) - Digital Silk, an award-winning digital agency specializing in brand strategy, custom website development, and digital marketing, is ...