Is it OK to rebrand your business? If your brand undergoes a major overhaul that reflects changes that have been made to your values, mission, position, market, or offer, then you should consider ...

2. Rebranding goes beyond changing the logo Rebranding commences with redefining your core customer promise and the very essence of your existence. The resulting shift cascades into a reimagining of ...

And the stakes? Sky-high. You're not just modifying a logo; you're redefining your brand's soul in the marketplace. What about rebranding? That's the holy trinity of three factors: bold vision, swift ...

The change is to help shift perceptions of Nokia from a mobile phone company – which is how it is still seen by many – to a B2B ... logo, used for the past 60 years The brand’s new logo designed by ...

VANCOUVER, British Columbia--(BUSINESS WIRE)--Black & White Zebra (BWZ), a leading media tech company, has announced the rebranding of its B2B SaaS sales and marketing platform, formerly known as ...

The company says that the appointments are the final stage in its rebranding and reorganisation process, consolidating its European operations – including Russia – under the umbrella brand B!Digital.