"New money people wanted to show off, so we made the hair and ... As for what constitutes "expensive-looking" hair, she says it's simple: haircuts. "Rich hair is shiny. The ends are never dry.

Mendoza opened Filthy Rich in 2006, but he tells NBC News he's been styling and cutting hair since he was a kid ... When they met, “we just hit it off immediately,” Woods told NBC News.