In the golden era of NASCAR, when paint schemes became brands and drivers became legends, few combinations were as instantly recognizable as Ricky Rudd and his brilliant orange Tide sponsorship. The ...

From when Rudd famously raced with his eyes taped open in the 1984 Daytona ... when I would screw up they would come find me and say, ‘Ricky, you should have done this or you should have done ...