Google updated its documentation on how the Google Ads auction works to say, “We run different auctions for each ad location.” Previously, that document did not say that and the PPC community ...

Available now, Google is offering new Google Ads users $500 (£467.78) in ad credits when they spend $500 (£467.78) in the first 60 days of activating their accounts.

Today Google detailed its plans for running Search and Shopping ads inside its conversational AI experience in Search, via the recently announced Search Generative Experience (SGE) in the U.S.