Throughout that decade, the STP sticker became a badge of racing honor, from the Bonneville Salt Flats to the drag strips of the NHRA. The logo and the abbreviation became part of American culture.

NASCAR contingency sponsor stickers on the fender of Richard Petty's #43 STP Pontiac (Source ... to NASCAR teams in exchange for placing their logo decals on the front of race cars.

First introduced in 1954, STP became the go-to for various automotive lubricants and motor oil products in America. Still in business today, its oval-shaped company logo with “STP” capitalized ...