Throughout that decade, the STP sticker became a badge of racing honor, from the Bonneville Salt Flats to the drag strips of the NHRA. The logo and the abbreviation became part of American culture.

They left a rich visual record in the form of decals and logos that they used to promote ... and early 70s could have escaped hearing about STP—the racer's edge! Such was the effectiveness ...

Set of stickers, STP, on a small square National Museum of American History Object Details Location Currently not on view ID Number 2017.3043.14 catalog number 2017.3043.14 nonaccession number ...

First introduced in 1954, STP became the go-to for various automotive lubricants and motor oil products in America. Still in business today, its oval-shaped company logo with “STP” capitalized ...

NASCAR contingency sponsor stickers on the fender of Richard Petty's #43 STP Pontiac (Source ... to NASCAR teams in exchange for placing their logo decals on the front of race cars.