As the University of Texas at San Antonio moves closer to a merger with UT Health San Antonio, it’s seeking approval from the UT System Board of Regents for a new brand identity.

The University of Texas at San Antonio — currently branded as UTSA — wants to drop its signature bright blue-and-orange sans-serif logo for a more nuanced one that identifies it as UT San ...

If the goal was to reflect the merger with UT Health San Antonio, this could be achieved through a sub-brand or co-branded system, one that unifies without compromising UTSA’s distinctiveness.