The future of a successful mall retailer is apparently outside of the mall: Just look at Sephora. The makeup chain announced that it’s opening 100 new stores across 75 cities in North America ...

“We chose these locations based on a number of factors, with a focus on growing our presence in suburban and off-mall locations, ultimately making the Sephora experience more accessible to even ...

Sephora is set to open mini shops inside Kohl’s stores, with the first 200 locations debuting in fall of 2021. It’s part of an effort to reach more customers outside the mall. The partnership ...

called Sephora Studios, to supplement decreasing mall traffic. It's also bringing in more exclusive product releases and running programs such as Sephora Accelerate, a beauty startup accelerator.