Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Consumers interact every day with brands of all shapes and sizes. Whether it’s while ...

A customer journey map, also referred to as a service blueprint or customer interaction map, aims to capture the touch points between a customer and a business, including its products, services ...

According to Digital Services Georgia, a citizen journey map is a “visualization of a person’s process ... ServiceNow, in particular, often uses what Spirko refers to as a service blueprint, which is ...

Service design – typically expressed through a service blueprint ... Like customer journey maps and user process flows, service blueprints are optimal for mapping complex scenarios ...