Use of low-cost e-commerce giants Temu and Shein has slowed significantly in the key U.S. market amid President Donald ...

Shein under suspicion. The Chinese fast fashion and sportswear retailer has been accused of fraud by the European Commission. Specifically, it has been accused of consumer fraud fo ...

Pop-ups telling customers they risk losing promotions if they leave the app, countdown timers that create time pressure to ...

Shein’s embattled IPO has hit it latest roadblock after reportedly failing to receive approval from Chinese regulators.

STORY: Fast-fashion retailer Shein has been accused of manipulating shoppers. European consumer group BEUC says it uses so-called “dark patterns” to push people to buy more. It’s filed a complaint to ...

HUANG Lun was one of the original architects of his Guangzhou-based company’s push into the US market, helping it to sell ...

PARIS -- "Fashion is a right, not a privilege," Shein says in its new advertisement in France, as the fast-fashion online retailer ramps up a public relations campaign in Europe, where it has shifted ...