One woman's Shein order went wrong when her elegant white dress arrived ill-fitting and impractical, sparking debate about ...

The new Shein India Fast Fashion app, developed and launched by billionaire Mukesh Ambani's Reliance Retail, marks the firm's significant return to one of Asia's largest retail markets ahead of ...

Almost five years since the Chinese app Shein was banned in India, it's back. And it’s thanks to Asia's richest man – Mukesh Ambani, Indian billionaire and businessman. His company Reliance ...

Shein ranks amongst the Top 10 popular apps in 10 MENA countries, including Saudi Arabia and the UAE. No one can deny that Shein's success is an outcome of carefully-tailored marketing plans that ...

The Shein chair has long argued that the company needs a public market presence to gain credibility. But given it’s only intending to sell a stake of less than 10%, the logical approach is to ...