Reliance Retail, which signed a deal with Shein in May 2023, has taken nearly two years to bring the brand back ...

Forcing ultracheap Chinese brands to pay taxes can level the playing field for American brands—and reshape consumer behavior ...

The Shein India Fast Fashion app represents a departure from Reliance's strategy of adding brands to its flagship fashion app Ajio - whose offering includes Superdry and Gap – as it competes ...