Forcing ultracheap Chinese brands to pay taxes can level the playing field for American brands—and reshape consumer behavior ...

The Shein India Fast Fashion app represents a departure from Reliance's strategy of adding brands to its flagship fashion app Ajio - whose offering includes Superdry and Gap – as it competes ...

Reliance Retail has launched an app in India to sell fashionwear from China's Shein under a licensing deal, almost five years ...

Reliance Retail has partnered with Chinese fast-fashion brand Shein to relaunch the Shein app in India. The app, called “SHEIN India Fast Fashion,” marks Shein’s return to the Indian market ...