So far in 2025, spend growth for apparel, luxury goods and department stores has lagged behind overall U.S. spend growth.

Like its chief fast-fashion rival Temu, Shein is facing multiple cases of trademark infringement by companies and artists.

This growth positioned Shein as a serious competitor to legacy brands like Zara and H&M ... while for unique or luxury items like jewelry, live-streaming serves as a platform for educating consumers ...

The Shein India Fast Fashion app represents a departure from Reliance's strategy of adding brands to its flagship fashion app Ajio - whose offering includes Superdry and Gap – as it competes ...