Reliance Retail has launched an app in India to sell fashionwear from China's Shein under a licensing deal, almost five years ...

Are fashion retailers chasing Shein’s unsustainable pricing model, or can they strike a balance between affordability and ...

Reliance Retail launched ‘Shein India Fast Fashion’ an application to sell fashionware from China’s Shein on Saturday. The ...

Reliance’s intention to establish a niche in the ultra-fast fashion market, competing with sites such as Myntra, H&M, and ...

After a five-year hiatus, Shein returns to India in partnership with Reliance Retail Ventures. The localized platform ensures ...

Shein, originally founded in China in 2012 and later based in Singapore, is known for offering affordable Western-style ...