Shein's and Temu's sales fluctuated amid tariff news, credit card data showed.

Shein and Temu’s growth has come down to large investments and aggressive marketing campaigns. Smaller brands can counter these techniques by expanding their email marketing subscribers and ...

Another way SHEIN saves money is by relying on influencer marketing, which is cheaper and often more effective than traditional marketing. Influencers post their SHEIN hauls on platforms like ...

At the heart of Shein’s model is a two-part digital engine ... Its rise to dominance, driven by influencer marketing and algorithmically-driven product testing, has felt meteoric to outsiders.

Shein customers are being targeted with a ... The branding and layout look like the exact type of follow-up marketing email you would expect to receive from the fashion brand.

Despite concerns that fashion is the second-largest polluter to the environment, Shein’s customers are reeled into its appeal by smart influencer marketing ... time from an email or from ...