Temu and Shein's business shift from the U.S. to Europe could be at risk as the e-commerce companies encounter familiar ...

Consumer groups across Europe are accusing Shein of using manipulative tactics like fake countdowns and guilt-tripping ...

Fast-fashion giant Shein has been hit with a formal EU complaint over alleged "dark patterns" in its online marketing.

At the recent Campaign360, Charlene Lee shares how Shein’s real-time production, pop-up activations, and micro-influencer ...

SHEIN shoppers are issuing a stark warning about a ‘basket scam’ that they claim is helping the fast fashion brand rake in more money at the last minute. Now, people are taking to social media to ...

Shein has been warned of potential fines if it fails to address EU consumer law violations identified during an extensive ...

The Indian retail behemoth launched an India app for the Chinese fast-fashion brand but reviews have been mixed so far.

THE European Commission has given fast-fashion retailer Shein one month to respond to a probe into practices its regulator ...

Fast-fashion giant Shein is under fire from the European consumer group BEUC, which filed a formal complaint with the ...