Reliance Retail, which signed a deal with Shein in May 2023, has taken nearly two years to bring the brand back ...

As Shein takes another chance at India's fast fashion landscape after five years, it is up against domestic players as well ...

Forcing ultracheap Chinese brands to pay taxes can level the playing field for American brands—and reshape consumer behavior ...

Ultra-cheap clothing from China could get more expensive under President Trump's new tariffs, and help Amazon edge out competition from overseas. An additional 10% tariff on all Chinese goods went ...

Five years after its ban, Chinese fast-fashion brand Shein is back in India and is now availbe on Google Play Store and the ...

Neither Reliance nor Shein have made any official announcement. The Shein India Fast Fashion app represents a departure from Reliance's strategy of adding brands to its flagship fashion app Ajio ...

After a five-year hiatus, Shein returns to India in partnership with Reliance Retail Ventures. The localized platform ensures compliance with Indian regulations, featuring products made by Indian ...

The order throws a wrench in the business models of China-based retailers like Shein and Temu, which were previously exempt from any tariffs and customs inspections thanks to the de minimis loophole.