Several influencers were lambasted this week for social media posts ... increasingly common marketing ploy for companies with a young target audience, experts say the Shein trip marked a ...

A SHEIN influencer ... violations. MARKETING-INTERACTIVE has reached out to SHEIN for a statement. However, the incident has drawn mixed reactions across global social platforms. Media ...

In a statement, Shein said the social media videos posted ... Kelly Kellen, associate professor of marketing at Aurora University, said that even though influencers are at top of mind for ...

What was your reaction to the Shein influencer ... I would argue that social media was a godsend for profit margins for fast fashion companies because it’s the cheapest marketing you can get.

But rather than win hearts and minds, Shein and the creators have been roundly blasted in the past week by social media users ... founder of Obviously, an influencer marketing agency.

During the same period, Shein had 1.3 million. The company's jaw-dropping success is largely attributed to its unique marketing ... strategy is the use of social media influencers and fashion ...

Shein (pronounced "she ... the presence of physical stores. By marketing clothing that can cost as little as $3 an item and tapping social media influencers to promote its brand, the company ...

When Shein, the fast-fashion giant, flew a group of fashion influencers from the US to China on an all-expenses-paid junket in June, it became a case study in the sort of audience engagement that ...