Shein's success lies in volume - the inventory online runs into the hundreds of thousands - and deep discounts: £10 dresses, £6 sweaters, prices that hover below £8 on average.

Gen Z's favorite fast-fashion retailer Shein sells a lot more than dresses and swimsuits. You can now shop for home appliances, garden supplies, pet accessories, and fishing gear. In June ...

But rights groups say that the long working hours ... That especially works for Shein whose algorithm determines orders. If shoppers repeatedly click on a certain dress, or spend longer looking ...

These hours are not unusual in Guangzhou, an industrial hub for rural workers in search of a higher income; or in China, which has long been the world's unrivalled factory. But they add to a growing ...