Both fast fashion giants announced on April 16 that U.S. consumers will feel the impact of Trump's tariffs sooner than they thought.

SAN FRANCISCO — Temu and SHEIN are upping their prices for American customers after Trump’s latest tariffs. Both websites, owned and operated by separate companies, issued near-identical statements blaming the increase on “operating expenses” going up due to the tariff changes. Price increases will take effect beginning April 25.

Online shopping giants Temu and Shein saw their sales rebound in March and April as US shoppers stockpiled products like makeup brushes and home appliances before tariff-led price increases set in. Shein recorded some of its best US sales growth in the past 12 months as revenue jumped 29 percent in March compared to a year earlier and then accelerated further to 38 percent over the first 11 days of April,