Behind the scenes of its first attempt to build an in-house Australian brand, with a highly competitive label where appearances are everything.

All of this news remains unconfirmed by Shein, however the company’s extremely successful business model has been thoroughly ... the US and elsewhere display Shein's swimwear, skirts, trinkets ...

With it's unique digitally enabled on-demand production model, customer can always find what they want when they want it. And because SHEIN operates without physical stores, it's wide variety of ...