Shiseido Travel Retail has unveiled a new “first-of-its-kind” campaign for shoppers in Asia Pacific to mark the brand’s biggest launch of the year, Shiseido Ultimune Power Infusing Serum.

Travel retail is a powerful platform to inspire discovery, connection and renewal throughout the journey,” says Shiseido Travel Retail VP Commercial and Business Development, Asia Pacific Fran Law.

We say: There’s a reason Ultimune is a “hero” product for Shiseido. It’s long been a not-so-secret weapon for skin care enthusiasts who want to give their skin a boost. This new serum ...