Now, that same flower inspires the brand’s latest breakthrough: the fourth generation of the Ultimune Power Infusing Serum.

Shiseido's new Optune skin care system, which will debut this spring, marks the company's first step into the burgeoning market for personalized products.

Shiseido announced Tuesday that it will spend $845 million to acquire Drunk Elephant, the female-founded clean beauty brand that has become one of the fastest-growing prestige skin-care companies ...